Bringing new life to a logo

The Canadian Society of Vascular Nursing decided they needed a new logo with a contemporary look and asked us to design something strong, fresh and memorable. We did our research on the vascular system and how it works, and decided on using blue and red to represent the veins and arteries. Incorporating a fluid style and the branching style of veins and arteries was the perfect combination.

The client was very excited with the logo and said…

“I think it is fantastic! The circle shape is not only reflective of an artery but also has a global theme and one of continuity, wholeness, nurturing, etc. The colours are very vivid.”

The simplest creative medium

Any camera is the easiest way to be creative and probably the most portable. I try to bring a camera with me everywhere, and if I forget, I know I have the camera on my iphone. In the summer of 2009 I went to NYC with my family, and what I was most excited about, was being able to photograph NYC. Instead of brining all my digital gear, I decided to only bring two film camera’s. That’s right…film! I brought my Nikon F100 35mm camera and my Holga medium format camera.

Manhattan NYC in a cab, on our way to the "Liberty Boat Cruise". Holga camera, velvia film.

When you give yourself limits you are forced to be more selective and therefore more creative. I like shooting with a prime lens (no zoom) like a 5omm or 28mm, and force myself to compose within the frame. When you shoot film you know you only have so many shots (12, 24 or 36 shots) so you become selective, but with digital it’s limited by the size of media card you have, and you end up shooting hundreds of pictures. With film you also don’t waste time looking at the pictures you just took, you just have to trust you got the shot and wait until the film is developed. I still get excited to go and pick up the developed  film at costco. My theory is that photos get more valuable the older they get, that’s why I try not to look at the shots I take digitally until I get home.

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iphoto of the day

I am going to to try, again, to post a photo a day. The challenge is to find something interesting everyday.

Here is a shot of Olga’s deli on bank street. This was taken with my iPhone.

Ribbit ribbit

Today’s photo is a picture I took about 4 years ago. I just love the colours.

Start of our photo diary

We are going to try and upload one photo a week to this section of our blog. Our goal is take a picture, with only our iPhones, of something that we think is graphic, cool, funny or just interesting. We’ll try to put a simple caption with it, but hopefully most are self explanatory.

This first photo is just a picture of something I had for lunch.