muse was created to share our latest success stories & what we find interesting — this gives you insight into how we work and think.

The University of Ottawa’s Telfer School of Management selects Simzer Design for 2009-2010 Annual Report.

Posted: February 25th, 2010 | Author: pete | Filed under: news | Tags: , , | No Comments »

The Telfer School of Management, University of Ottawa’s school of Business, has come to Simzer Design to design their 2009/10 “Dean’s Annual Report”. We are looking forward to working with the Telfer team to produce a exceptional Annual Report that will showcase the accomplishments of this world-recognized School of Business. Stay tuned to MUSE to see the results of this project.

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Touchscreen technology leader rebranded

Posted: February 22nd, 2010 | Author: chris | Filed under: news, photos, web projects | Tags: , , , , | Comments Off

A D Metro, a leader in touchscreen technology, approached us to redesign their website to be more in line with their cutting edge products. This project included design, html/css and photography.

admetro.com

A D Metro homepage

A D Metro website

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Start of our photo diary

Posted: January 29th, 2010 | Author: steve | Filed under: creative | Comments Off

We are going to try and upload one photo a week to this section of our blog. Our goal is take a picture, with only our iPhones, of something that we think is graphic, cool, funny or just interesting. We’ll try to put a simple caption with it, but hopefully most are self explanatory.

This first photo is just a picture of something I had for lunch.

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The simplest creative medium

Posted: January 29th, 2010 | Author: steve | Filed under: photos | Comments Off

Any camera is the easiest way to be creative and probably the most portable. I try to bring a camera with me everywhere, and if I forget, I know I have the camera on my iphone. In the summer of 2009 I went to NYC with my family, and what I was most excited about, was being able to photograph NYC. Instead of brining all my digital gear, I decided to only bring two film camera’s. That’s right…film! I brought my Nikon F100 35mm camera and my Holga medium format camera.  

Manhattan NYC Cab view

Manhattan NYC in a cab, on our way to the "Liberty Boat Cruise". Holga camera, velvia film.

 

When you give yourself limits you are forced to be more selective and therefore more creative. I like shooting with a prime lens (no zoom) like a 5omm or 28mm, and force myself to compose within the frame. When you shoot film you know you only have so many shots (12, 24 or 36 shots) so you become selective, but with digital it’s limited by the size of media card you have, and you end up shooting hundreds of pictures. With film you also don’t waste time looking at the pictures you just took, you just have to trust you got the shot and wait until the film is developed. I still get excited to go and pick up the developed  film at costco. My theory is that photos get more valuable the older they get, that’s why I try not to look at the shots I take digitally until I get home.

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Royal Canadian Mint 2009 Holiday Card

Posted: January 4th, 2010 | Author: pete | Filed under: creative, flash projects, print projects, web projects | Tags: , , , , , , | Comments Off

Being the first year to send an electronic card, the Mint wanted something that was elegant, universal and tied into the Mint’s heritage. By using classic coin images, we designed a unique snowflake that met all of the clients requests. Based on the design we were asked to turn this snowflake into a print card.

A deep emboss and an Icy silver foil was all the 'snowflake' needed to give this holiday card an elegance and refined look that embodies the MINT.

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8020 Solutions Corporate Website

Posted: January 4th, 2010 | Author: pete | Filed under: creative, flash projects, web projects | Tags: , , | Comments Off

8020 came to us to rebrand and build their website. They had an extremely aggressive 2 week deadline. It all came down to listening carefully and asking the right questions and delivering strong creative. This project included design, flash and site development.

8020solutions.com

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University of Ottawa 2009 DCLA (Distinguished Canadian Leadership Awards)

Posted: January 4th, 2010 | Author: pete | Filed under: creative, photos, print projects | Tags: , , , | Comments Off

The ‘Distinguished Canadian Leadership Awards’ event is to recognize, in a respectful and significant way, the unique and important accomplishments of truly distinguished Canadians. This is the 7th year we have designed the invite, the challenge every year is to come up with a new way to design and deliver the information in a simple and unique way.

Custom fold invitation

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cappa management website

Posted: January 4th, 2010 | Author: pete | Filed under: creative, web projects | Tags: , , , | Comments Off

The request was to create a site that reflected both the experience and professionalism that Cappa can bring to their clients. Along with the new site, we started things off by rebranding them with a new logo.

cappamanagement.com

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appzero tradeshow booth postcard and brochure

Posted: December 17th, 2009 | Author: pete | Filed under: creative, print projects | Tags: , , , , | Comments Off

appzero came to us to design trade show booth… our challenge to design a booth that spoke to their market working only from a logo. Within 2 days we designed, laid out and sent approved files to manufacture.

1829_zero_booth_final copy

(4 panel, two end caps, 10 foot portable exhibit)

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